This was recently sent to my LinkedIn mailbox:
Hi Paul, Thank you so much for reaching out and for your interest in ***! We are always interested in learning about and working with new vendors and we so appreciate you taking the time to introduce yourself. We very much enjoyed checking out your website and were especially inspired by your fabrications. Unfortunately we continue to be in the midst of a very busy production schedule at this time and cannot take on any new vendor meetings. Thanks again and have a wonderful rest of your week! Warmset Regards, *** on behalf of ***
Besides substituting contact information with asterisks and italicizing it, I have left this email exactly as it was written. A few initial thoughts:
1. My name is Brian.
2. I did not, nor have I ever introduced myself to them.
3. I do not now, nor have I ever made fabric, or manufactured a product.
4. You may want to take a strong look at your current assistant/vendor.
While I understand that no one is perfect and that we all make mistakes, I would argue that initial outreach is a step in which you should be as thorough as possible. These errors are easy to avoid and people know that. Remember that those first few impressions do make a difference!
In this case, it seems like a cut/paste job that was accidentally sent to the wrong person. To be frank, I do not mind when an initial outreach is done with cut and paste…as long as it is customizable, respectful, and accurate. Several people will tell you never cut and paste under any circumstances, so you are playing with fire a bit by adopting the strategy in the first place. As the email demonstrates, when cutting and pasting goes wrong, it can go REAL wrong.
Here are some suggestions to help avoid this situation:
How hard would it have been to take a look at my LinkedIn profile? In fact, you can see the name of the person before you send the message!
A quick spell check? You could even create a Grammarly account in order to catch errors in real-time, on all platforms.
Google search? Typing my name into Google would easily have shown my old, outdated website, my full name, plenty of contact information, my work history, and more. Do you have a CRM? If not, how about an Excel spreadsheet, or a SmartSheet account?
Do not assume a stronger connection than there actually is. They were not inspired by me and I did not really introduce myself to them. I suppose they could have counted our connecting via LinkedIn as an “introduction” but were that the case, I would think that they would have at least known my name and that I do not work in fabric or manufacturing.
Finally, take a breath before you send. A deep one. Calm yourself and try not to be in such a rush. Take one final look at what you are sending. A few seconds one way or the other is not going to hurt anything. In fact, taking that small amount of time can be the difference between success and failure.