Brian Holler

Yes, You Can.

The Beard Bros Pharms Guide to Cannabis Industry Events

Where to Show Up, What to Expect, and How to Stand Out

🗓️ Introduction: Why Cannabis Events Still Matter

The cannabis industry isn’t just built on compliance and capital. It’s built on connection. Markets are fragmented and rules are always shifting in this space. Events are one of the few places where brands, retailers, thought leaders, and culture carriers can come together, face-to-face.

At Beard Bros Pharms, we’ve spent years on the ground. We attended legacy sessions and major expos alike. We know that showing up right creates momentum that no algorithm can match.

This guide is a valuable resource. It’s useful whether you’re new to cannabis events or refining your annual marketing calendar. It will help you focus your time, budget, and energy on the shows that move the needle.

🧭 Events That Move the Needle

We’ve seen it all — the overbuilt booths with no engagement, and the underdog tables that drove real business. Not every event is worth attending, but the right ones can connect you to:

  • 🚀 Buyers and decision-makers
  • 🧠 Educational panels with real operators
  • 🎤 Media opportunities and product launches
  • 🤝 Cultural communities that matter

Here are some of the types of events we consistently invest in — either by attending, sponsoring, or covering through Beard Bros Media:

MJ Unpacked

A curated, executive-level experience focused on licensed cannabis brands and retailers. Great for strategic partnerships and investment-ready businesses.

NECANN Conferences

NECANN events are held across multiple states including New Jersey, New York, and Massachusetts. They bring together local operators, policy voices, and multi-state brands. Ideal for regional growth and B2B connections.

Cultural Conferences & Grassroots Events

Events like the Vlasic Classic, Boston Cannabis Week, or Friday Sesh Live offer an authentic platform to engage with culture. If your brand is about more than just market share — these are for you.

Want to co-sponsor a Beard Bros Pharms session or tap into our recap content? Get in touch here

🔑 Why We Sponsor — And Why You Should Consider It

We’ve sponsored 20+ events across the U.S. and Canada, not for clout, but for conversion. Here’s how we make every dollar stretch:

  • 🎥 Custom content creation before, during, and after the event
  • 📢 Cross-promotion across 5M+ impressions via social, web, email, and YouTube
  • 🤝 Lead targeting with pre-qualified partners
  • 📩 Newsletter mentions and post-event articles
  • 🧭 Experiential campaigns through Beard Bros Travel

💰 Our sponsorship packages are very affordable, making this one of the highest-ROI channels in cannabis marketing.

Explore options → Event Sponsorship Opportunities

🧠 How to Show Up Like a Pro (Even Without a Booth)

Not every brand needs a booth to make an impact. If you’re budget-conscious, new to market, or just want to keep it nimble, here’s how to still gain traction:

  • 🔗 Pitch your story to cannabis media before the event
  • 🎙️ Book a Beard Bros interview or video spotlight
  • 🧢 Bring product to share (where legal) + link your social presence
  • 🧃 Sponsor the Beard Bros recap content or social carousel
  • 💬 Use hashtags + comment on event feeds pre- and post-show

And of course, follow up. The event is just the spark — the real ROI is in the stoking.

🔗 Helpful Links & Resources

🚀 Let’s Build More Than Booths

You don’t need the biggest setup to make the biggest impression. You just need purpose, presence, and the right partners. Whether you’re exhibiting, networking, or looking for a way in, we can help you. We will help turn that event moment into measurable growth.

👉 Let’s work together — click here to get started

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