OPERATOR · MEDIA · IDEAS
Brian Holler
Business, cannabis, media, culture, and the ideas connecting them.
I build revenue systems, partnerships, media platforms, and conversations. This is my corner of the internet for the ideas, people, industries, and questions I think are worth paying attention to.
EXPERIENCE / POINT OF VIEW
I like problems that cross the org chart.
I’m the Chief Revenue Officer of Beard Bros Pharms and Beard Bros Media. My work lives where revenue, partnerships, media, products, people, and execution collide.
That is also how I tend to think. Sales is rarely just a sales problem. Media is not just distribution. Relationships are part of the operating system. Technology is useful when it improves judgment instead of replacing it. The interesting stuff usually happens between the categories.
Yes, You Can.
ORIGINAL THINKING
What I’m thinking about
Business, cannabis, AI, media, sports, leadership, culture. The subjects change. The questions underneath them are usually about the same things: incentives, trust, systems, judgment, people, and what happens when the official story meets reality.
The site also publishes frequent reporting and industry coverage. This section is different: it points to the arguments, frameworks, and ideas where the point of view is the product.
New here? Start with these five.
These are five useful entry points into the ideas that connect most of my work.
- Build the Engine, Then Make It Usable — systems, execution, and making strategy operational.
- Relationships Are Infrastructure — why trust belongs inside the business model.
- Attention Is Rented. Trust Is Owned. — the difference between reach and durable audience value.
- The Human Premium — what gets more valuable as AI gets better.
- The Case for Having More Than One Lane — why range works when the point of view is coherent.
Watch & Listen
I cohost Some Guys Talking with Aaron Washington on the Beard Bros Media Network: candid conversations with operators, veterans, advocates, and people who have actually done the work.
FRIDAY CANNABIS BRIEFING
This Week in Cannabis
The Friday briefing connects the cannabis stories, policy shifts, markets, research, operator lessons, people, media, and events that actually changed the week.
Start a conversation.
Speaking, media, business, collaboration, or something interesting that does not fit neatly into a category.