I Build at the Intersection of Culture, Media, and Growth

I’m Brian Holler — a strategist, media operator, advisor, and connector working across cannabis, hemp, plant medicine, and the broader culture that surrounds them. As Chief Revenue Officer at Beard Bros Pharms and Media, I help turn ideas, relationships, and visibility into real momentum through content, partnerships, storytelling, and strategic growth.

My work sits where commerce meets community, where advocacy meets execution, and where the right message can help the right people find each other. Whether I’m helping shape a partnership, build a content strategy, support a product, host a conversation, or connect people across the industry, the goal is the same: create meaningful traction with integrity.

What I Do

My role spans strategy, media, partnerships, and growth. In practice, that often looks like:

Building brand, revenue, and media strategies that align message with momentum.

Developing partnerships across events, sponsorships, campaigns, and collaborations.

Expanding visibility for products, services, and people through content and audience alignment.

Supporting Beard Bros ecosystem initiatives, including media, newsletters, resources, and community-driven opportunities.

Helping connect founders, operators, creators, and brands with the right next step.

My Perspective

I believe cannabis is bigger than a category. It is culture, policy, business, wellness, storytelling, and community all at once. Too often, brands approach it like any other market. I’m more interested in helping the right people build with context, credibility, and long-term thinking.

That means respecting the roots, understanding the audience, and creating strategies that are not just loud, but useful. The best work in this space is built on trust, not just exposure.

Media, Conversations, and the Bigger Picture

A big part of how I work is through media. I co-host Some Guys Talking on the Beard Bros Media Network, where Aaron Washington and I sit down with founders, operators, advocates, consultants, and other voices shaping the cannabis space through business, culture, and lived experience.

That media work matters to me because it creates more than content. It creates context, connection, and a way to surface the kinds of conversations that help the industry think more clearly. It also gives me a front-row seat to the people, ideas, and opportunities that are actually moving things forward.

How I Got Here

Before Beard Bros, I spent years helping purpose-driven companies grow through strategy, communication, and relationship-building. Along the way, I’ve worked with founders, supported growth-stage teams, contributed to revenue-focused initiatives, and helped connect ideas with the audiences they were meant to reach.

What I care about most now is using that experience to help good people do better work — especially the founders, legacy operators, creators, and teams who deserve more visibility, stronger positioning, and better opportunities than they’ve traditionally been given.

“The right conversation can open the right door, whether that leads to strategy, media, partnerships, products, or something we haven’t thought of yet.”

Brian Holler