Insights, Field Notes, and Commentary
This is where I share ideas, observations, and useful signal from the culture, the business, and the people doing the work. Some of it comes directly from my own perspective. Some of it grows out of Beard Bros, media conversations, industry movement, and the kinds of patterns that are worth paying attention to over time.
What You’ll Find Here
This page is designed to bring together original commentary, strategic thinking, selected articles, and occasional curated references that help make sense of what is happening across cannabis, hemp, media, partnerships, products, advocacy, and culture. The goal is not volume. It is perspective.
Field Notes
Short observations, timely takeaways, and thoughts from the day-to-day movement of the industry.
Strategy and Growth
Perspective on positioning, partnerships, audience alignment, revenue thinking, and what actually creates momentum.
Media and Culture
Commentary on storytelling, media ecosystems, visibility, voice, and the role culture plays in shaping outcomes.
Selected Reads and References
Curated pieces, Beard Bros-connected content, and other useful material worth sharing when it adds real context.
Featured Insights
This section will highlight the pieces that best reflect what I’m seeing, what I’m thinking about, and what I believe is worth paying closer attention to. Some will be my own. Some may be connected to Beard Bros, media conversations, or adjacent work that deserves more visibility.
What I Cover
The topics here will likely range from cannabis business strategy and media trends to event observations, partnership thinking, product ecosystems, advocacy, founder challenges, audience behavior, and the changing relationship between culture and commerce. Sometimes the insight will be tactical. Sometimes it will be more reflective. The point is to keep it useful.
Signal Worth Sharing
Not everything worth reading needs to originate here. When something from Beard Bros, the broader media network, a trusted operator, or the wider industry adds real value to the conversation, this page can help point people toward it with the right context.
I’m also supportive of collaborative storytelling efforts like the Green Press Collective, especially when they help good people and good work get seen more clearly. All of us at Beard Bros Pharms and Media are proud members of the GPC.
Want More Signal and Less Noise?
As this section grows, it will become a home for sharper observations, selected commentary, and useful perspective drawn from media, strategy, partnerships, and the broader Beard Bros ecosystem. If you want to stay closer to that work, this is a good place to start.
Brian Holler 