Straight talk from someone doing the work.
Podcasts, panels, keynotes, interviews, and moderated conversations about business, cannabis, media, revenue, partnerships, culture, AI, and building in markets where the normal playbook does not always work.
What I bring to the room
I’m an operator first. I’ve built teams, run marketing, led revenue, worked across technology and media, and spent years inside cannabis, where regulation, culture, stigma, capital, distribution, and storytelling collide every day.
I’m comfortable with prepared talks, but I’m especially useful when the format leaves room for a real conversation: a strong moderator, a smart audience, competing ideas, and enough freedom to follow the interesting thread instead of reciting the brochure.
Good subjects for the conversation
Revenue, partnerships & operating systems
Sales, sponsorships, partnerships, handoffs, accountability, roles, constraints, and why sustainable growth is usually a company-wide system.
Media, attention & trust
Owned audience, distribution, independent media, measurement, content economics, and what happens when brands confuse impressions with influence.
Cannabis & restricted markets
Building businesses and brands under regulation, advertising restrictions, stigma, fragmented markets, and rules that make the standard playbook unreliable.
AI, leadership & culture
Human judgment, communication, curiosity, organizational behavior, technology, culture, and the skills that become more valuable when competent output gets cheap.
For deeper context, explore Operator Thinking & Leadership, Media, Attention & Trust, Relationships & Business Development, and AI, Judgment & the Human Premium.
Hear me before you book me
I cohost Some Guys Talking with Aaron Washington on the Beard Bros Media Network. The show is built around candid conversations with cannabis veterans, operators, advocates, and people who have actually lived the work.
Book Brian
Podcast, panel, keynote, interview, moderated conversation, or event. Tell me what you’re putting together, who will be in the room, and what you want them to leave thinking about.
Press kit
Press photos may be used for editorial coverage, event promotion, interviews, and appearances with credit to Brian Holler.
Short bio
Brian Holler is Chief Revenue Officer of Beard Bros Pharms and Beard Bros Media and cohost of Some Guys Talking. He is a revenue and media operator whose work sits at the intersection of business, cannabis, partnerships, media, and culture.
Extended bio
Brian Holler is Chief Revenue Officer of Beard Bros Pharms and Beard Bros Media, where he leads revenue across products, partnerships, sponsorships, and media. He cohosts Some Guys Talking with Aaron Washington on the Beard Bros Media Network. Brian has spent his career building and leading teams and working across revenue, marketing, sales, technology, media, and cannabis. His work and writing explore how systems, relationships, judgment, media, culture, and constrained markets shape the way businesses actually operate.