BRIAN HOLLER / THE ARCHIVE
Beard Bros Pharms
Reporting, observations, and practical ideas from business, cannabis, media, culture, and the places they meet.

Nobody Is Giving Your Kids Free Weed for Halloween. Have You Seen the Price of Edibles?
The Halloween story about strangers giving children cannabis edibles remains poorly supported. The real pediatric risk is accidental ingestion—and that deserves evidence-based storage, packaging and education.

Why Hikers Say Cannabis Makes the Trail Better
Survey data suggests some hikers use cannabis to slow down and feel more immersed outdoors, while CU Boulder research finds cannabis can increase exercise enjoyment without improving performance.…

Black Americans Accounted for 83 Percent of the 2025 Rise in Marijuana Arrests
FWD.us reports that Black Americans accounted for 83% of the national increase in marijuana-possession arrests in 2025. The disparity remains a state-and-local enforcement problem even as federal medical-marijuana…

Cheech & Chong’s Modern Cannabis Portfolio Proves the Name Is Marketing—the Label Is the Chemistry
Cheech & Chong’s current portfolio spans hemp-derived THC gummies, drinks, flower and vapes, but the useful consumer lesson is simpler: strain names and effect labels are branding. Potency,…

Athletes and Cannabis: Testing Reform Is Not the Same as Business Freedom
Professional sports increasingly separate cannabis testing, health policy, endorsements and investment rights. For athletes, normalization in one category does not automatically create freedom in the others.

Dispensaries Can Lift Nearby Commerce. The Illinois Data Shows Who Benefits—and Who Doesn’t.
An Illinois working paper links recreational dispensary openings to more nearby customers, transactions and revenue. The spillovers are real in the study—but uneven by business type, ownership and…

California Tracks the Cannabis. New York Also Tracks Who Has Not Paid.
New York requires cannabis suppliers to report delinquent credit purchases and bars further credit sales to retailers on its C.O.D. list. California has no comparable statewide system, leaving…

The OG Kush Family Tree and the People Who Kept It Alive
OG Kush’s history is a story of living genetics, not just strain names: Florida material carried west, one surviving cutting propagated in Los Angeles, and decades of growers…

D2 Dispensary Downtown: A Guide to Medical Cannabis Shopping in Tucson
Beard Bros spotlights D2 Dispensary Downtown in Tucson, a medical shop running since 2013 with over 60 percent of its products sourced locally.

The Ouide Shop: A Guide to Cannabis Retail in Michigan
Beard Bros profiles The Ouide Shop, a two location Michigan retailer where getting the compliance basics right matters more than menu depth.

Violet Fog Strain: Grape Gasoline Meets Khalifa Mints in Purple
Violet Fog pairs Grape Gasoline with Khalifa Mints for sweet grape, fuel, lavender and mint in a frosty purple flower.

Sherb Cake Strain: Sunset Sherbet Meets Wedding Cake
Sherb Cake pairs Sunset Sherbet with Wedding Cake for vanilla frosting and berry aromas, but several genetic lines share the name. What buyers and growers should know.

Point Break Strain: Surfr Seeds’ Citrus Forward Cultivar
Point Break from Surfr Seeds is a useful case study in how cannabis cultivars become recognizable products: genetics, aroma, consumer experience and the story inside the jar matter…

Beard Bros and British Cannabis Join Forces Across Three Markets
Partnerships can expand a company into new markets without rebuilding every capability from scratch, combining local access, existing infrastructure and complementary strengths while reducing expansion risk.

Topical CBD Cut Myofascial Pain 41% in a New Clinical Study
A controlled human study of topical CBD for myofascial pain reported a 41% reduction in pain, but the useful takeaway is precision: promising results should sharpen cannabis health…

Congress Wants the VA to Study the Cannabis Veterans Actually Use
Veterans already use cannabis while federal research and guidance remain incomplete. The better policy response is research built around real-world products and behavior without outrunning what the evidence…

The Beard Bros Pharms Guide to Cannabis Industry Events
A durable field guide to cannabis industry events: use the Beard Bros Green List for current discovery, choose the room for the objective, treat exhibiting as a tool…
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