BRIAN HOLLER / THE ARCHIVE
beard-bros
Reporting, observations, and practical ideas from business, cannabis, media, culture, and the places they meet.

California Finally Closed the Pesticide Testing Loophole Beard Bros Called Out in 2020
California’s pesticide-testing changes validate a problem Beard Bros raised years earlier: safety systems fail when sampling rules leave predictable gaps. The larger lesson is that credible advocacy sometimes…

Bill Levers Takes the IgniteIt Stage to Follow the Money in California Cannabis
Bill Levers’ IgniteIt supply-chain panel asks the question California cannabis keeps circling: if consumers are buying the product, why is so little money reaching operators? A useful event…

High Five Revisited: What I Got Right, and What I Would Add Now
Brian Holler revisits an earlier High Five profile and grades his own thinking on cannabis, opportunity, newcomers, lessons and legacy. The point is not nostalgia; it is intellectual…

The Beard Bros Pharms Guide to Cannabis Industry Events
A durable field guide to cannabis industry events: use the Beard Bros Green List for current discovery, choose the room for the objective, treat exhibiting as a tool…
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