BRIAN HOLLER / THE ARCHIVE
social-equity
Reporting, observations, and practical ideas from business, cannabis, media, culture, and the places they meet.

The New Jersey Straw Owner Lawsuit Is a Gut Punch to Real Equity
New Jersey’s alleged straw-ownership case shows why social-equity programs need enforcement after licenses are awarded, not just eligibility rules at the front door. Equity fails when ownership exists…

Hoodie’s LA County Market Spotlight: Flat at the Top, Hungry Below
LA County cannabis data shows a mature market where total size can hide radically different operator realities. Brian Holler on flat category growth, store-level performance and why market…

Rosario Dawson Is Fighting to Save THC Drinks
The fight over hemp-derived THC beverages is also a fight over which regulatory lane intoxicating products should occupy. Celebrity involvement creates attention; the durable questions are safety standards,…

Black Cannabis Week 2026: Philadelphia Is Asking Who Gets to Build Wealth in Cannabis
Black Cannabis Week is useful because it treats equity as infrastructure rather than branding: capital access, expungement, workforce development, scholarships and ownership pathways. Brian Holler looks at what…
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