BRIAN HOLLER / THE ARCHIVE
Terpenes
Reporting, observations, and practical ideas from business, cannabis, media, culture, and the places they meet.
Cheech & Chong’s Modern Cannabis Portfolio Proves the Name Is Marketing—the Label Is the Chemistry
Cheech & Chong’s current portfolio spans hemp-derived THC gummies, drinks, flower and vapes, but the useful consumer lesson is simpler: strain names and effect labels are branding. Potency,…
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