BRIAN HOLLER / THE ARCHIVE
Cannabis Business & Markets
Reporting, observations, and practical ideas from business, cannabis, media, culture, and the places they meet.
Are Florida Medical Cannabis Operators Looking to Exit the $2 Billion Market?
Florida’s falling medical-cannabis license values show why headline market size and license economics are different things. Capital intensity, vertical integration and operating reality can erase scarcity value faster…
Why (and How) Dispensary Owners Should Join Their Staff on the Floor
Retail leaders need frontline proximity. Time on the dispensary floor adds context to the numbers, surfaces recurring friction and helps leadership understand the work without micromanaging it.
Hoodie Top 20 Cities Ranking Shows Access, Not Opinion, Defines Cannabis Markets
Hoodie Analytics’ city rankings reinforce a basic cannabis-market truth: consumer support does not create access by itself. Local licensing and bans determine where legal demand can actually become…
Verano Puts Virginia First for 2027 Growth and Keeps Texas in the Pipeline
Verano’s focus on Virginia while keeping Texas as a longer-term option shows how multistate growth depends on regulatory readiness, not just population. Attractive markets can still be bad…
Curaleaf Owed a Farmer $31.8 Million. The Sixth Circuit Let It Walk Away.
The Curaleaf–Hello Farms dispute shows how federal illegality can turn from industry burden into litigation strategy. Cannabis contracts are only as useful as the courts willing to enforce…
Where Medical Cannabis Can Still Deliver Returns: A 12 Market Reality Check for 2026
A 12-market medical-cannabis survey shows why international opportunity cannot be reduced to population or headline legalization. Access, protectionism, GMP requirements and regulatory consistency determine whether growth becomes investable.
The Hemp Layoff Deadline Nobody Is Talking About: October 12 and the WARN Act
For large hemp employers, the practical deadline can arrive 60 days before a federal ban because WARN Act obligations turn policy timing into payroll timing. Workforce, inventory and…
Connecticut Sold 27.5% More Cannabis and Barely Made More Money: The Price Compression Warning Every Operator Needs
Connecticut’s cannabis market shows how rising unit sales can coexist with weak revenue growth and falling prices. Operators need to measure profitable demand, not throughput alone.
Trulieve and Curaleaf Hit the Index Funds: Why S&P and FTSE Inclusion Is Cannabis’s Capital Markets Milestone
Index inclusion for Trulieve and Curaleaf matters because passive capital follows eligibility rules, not cannabis narratives. Broader benchmark access can change liquidity and institutional participation even before sentiment…
Cannabis Expansion vs Shareholder Value: What Five Years of SEC Filings Reveal
Five years of SEC filings provide a better test of cannabis expansion than press releases do. Bigger footprints only create value when growth spending improves cash flow, returns…
57% of NY Cannabis Operators Lose Money. Now Albany Wants a Wage Board.
When most surveyed New York cannabis operators are losing money, a wage-board debate becomes a sequencing problem: worker standards matter, but policy also has to account for business…
Before You Make the Introduction, Give It a Job
A practical way to make business introductions useful: relevance, permission, a clear reason to talk, and a manageable next step.
The Retail Partnership Starts With a Launch Plan, Not a Purchase Order
A practical shared brief for brands and retailers: availability, usable assets, a clear path to purchase, and follow-through after launch.
The Campaign Report Should End With a Decision
A useful campaign report starts with the decision, separates observation from interpretation and ends with an action, owner, review date and reconsideration point.
Bring a Story to Media Day, Then Make It Easy to Follow
A practical preparation brief for founders and operators meeting journalists: a clear angle, useful evidence, available people, and respectful follow-up.
Give Your Best Content a Maintenance Schedule
Maintain content by consequence: prioritize high-value pages, assign owners, define review triggers, test the reader journey and document consequential revisions.
A Partnership Announcement Needs an Operating Plan
A partnership announcement is only the start. Define the customer problem, handoffs, ownership, escalation path and review process before the work gets complicated.
The Thirty-Second Check Before You Send the Email
A short final review for business outreach: the right person, an honest premise, a clear reason to write, and one manageable next step.
If One Number Is Your Whole Product Story, You Have a Messaging Problem
A practical messaging exercise for brands whose product story has been reduced to a single specification, rating, or price.
The 90-Day Plan After the Handshake
A practical 90-day system for turning event conversations into useful follow-up, relationship momentum and qualified pipeline—without treating every badge scan like a lead.
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