BRIAN HOLLER / THE ARCHIVE
cannabis culture
Reporting, observations, and practical ideas from business, cannabis, media, culture, and the places they meet.
Cannabis and Motherhood with Amber Dorsey
Amber Dorsey on cannabis through postpartum and ADHD, years of hiding, and the 2020 decision to stop hiding.
Organigram’s Sanity Bet: €120M in 2026 and the Whole Margin, Not Just Revenue
Organigram’s Finn Hänsel projects Sanity Group at €120M in 2026. The real play is owning the entire margin from Canadian cultivation to German pharmacy.
The Real Cost of a Cannabis Gummy Starts Way Past the Ingredient Price
Azuca CEO Kim Sanchez Rael on gummy production economics: drying time, yield, waste, and why the infusion price is the least interesting number.
An NYC Cannabis Founder Has Blunt Advice for 2026: Don’t Do It
Gotham founder Joanne Wilson warns anyone thinking of entering cannabis retail in 2026 to stay out, even as New York posts record sales.
D2 Dispensary Downtown: A Guide to Medical Cannabis Shopping in Tucson
Beard Bros spotlights D2 Dispensary Downtown in Tucson, a medical shop running since 2013 with over 60 percent of its products sourced locally.
A Texas Senate Candidate Just Made Federal Legalization a Campaign Promise
James Talarico says he will work to federally legalize marijuana if Texas sends him to the Senate. His opponent Ken Paxton keeps dodging the question.
Shelf Space Is Earned, Not Given: What Curio Wellness Knows About Product Survival
Curio Wellness competes on formulation instead of THC percentage and retires products that cannot earn their place. A masterclass in retail discipline.
Your Grow Data Just Got a Voice: AROYA Plugs Cultivation Into Claude and ChatGPT
AROYA released a connector that lets growers ask their live facility data plain language questions through Claude or ChatGPT. The expensive part was never the sensors.
The Ouide Shop: A Guide to Cannabis Retail in Michigan
Beard Bros profiles The Ouide Shop, a two location Michigan retailer where getting the compliance basics right matters more than menu depth.
Illinois Just Set a Cannabis Sales Record After Doubling Purchase Limits
Illinois sold a record 5M+ cannabis items in July worth about $126M, one month after doubling purchase limits.
Cannabis Is Now Canada’s Fifth Biggest Cash Crop
At $3 billion, cannabis is Canada’s fifth most valuable crop, beating potatoes by nearly a billion dollars.
Rescheduling Hits a New Deadline Today and the Court Fight Runs Into 2027
October 13 brings a new procedural deadline in the DEA rescheduling case while the court fight over the April order now runs into 2027.
Violet Fog Strain: Grape Gasoline Meets Khalifa Mints in Purple
Violet Fog pairs Grape Gasoline with Khalifa Mints for sweet grape, fuel, lavender and mint in a frosty purple flower.
Sherb Cake Strain: Sunset Sherbet Meets Wedding Cake
Sherb Cake pairs Sunset Sherbet with Wedding Cake for vanilla frosting and berry aromas, but several genetic lines share the name. What buyers and growers should know.
The Stoner Parent Stereotype Inverted, and Most of Cannabis Media Missed It
The old stoner-parent stereotype is increasingly disconnected from reality. Brian Holler on normalization, responsible adult cannabis use, parenthood and why culture often changes long before media language and…
Some Guys Talking Ep. 2: Jeff Levers — Cannabis Advocacy, Resilience & Breaking Stigmas
Jeff Levers joins the conversation about cannabis advocacy, stigma, and the development of Beard Bros Pharms. The publisher’s description connects his earlier career experiences with his move into…
Some Guys Talking Ep. 9: JM Balbuena — Cannabis, Culture & Authentic Brands
JM Balbuena discusses her journey from military service into cannabis entrepreneurship and creative work. The publisher’s description explores storytelling, her book The Successful Canna-preneur, representation, purposeful branding, and…
Some Guys Talking Ep. 23: Jerome Baker x Kaleidoscope — Cannabis, Culture & Breaking Barriers
Jason Harris of Jerome Baker Designs and David from Kaleidoscope Collective discuss their collaboration and the relationships behind it. The publisher’s description covers glass, cultivation, genetics, consumer education,…
High Five Revisited: What I Got Right, and What I Would Add Now
Brian Holler revisits an earlier High Five profile and grades his own thinking on cannabis, opportunity, newcomers, lessons and legacy. The point is not nostalgia; it is intellectual…
The Faces of Cannabis Say It Without Saying a Word
The Faces of Cannabis shows why human storytelling works best when it preserves specificity rather than manufacturing authenticity. Real people are not brand decoration; they are the story.
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