About this conversation
Originally premiered: Jun 24, 2025 · Length: 1:00:26. Published here later as part of the episode archive.
JM Balbuena discusses her journey from military service into cannabis entrepreneurship and creative work. The publisher’s description explores storytelling, her book The Successful Canna-preneur, representation, purposeful branding, and the role community plays in challenging stigma.
Watch the full episode
Topics covered
- Entrepreneurship and creative work
- Representation and community
- Storytelling and branding
This overview was checked against the original publisher’s episode description. It is not a transcript; watch the recording for the full conversation.
About Some Guys Talking
Some Guys Talking is where cannabis industry veterans have candid, unfiltered conversations about the business, the culture, and where it’s all headed. Hosted by Brian Holler (CRO of Beard Bros Pharms and Beard Bros Media) and Aaron Washington, on the Beard Bros Media Network. Catch every episode in the full playlist, or listen on Spotify.
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