BRIAN HOLLER / THE ARCHIVE
Some Guys Talking
Reporting, observations, and practical ideas from business, cannabis, media, culture, and the places they meet.

Men Get Real: The Some Guys Talking Archive (Jan–Jun 2024)
Fourteen early Men Get Real recordings with Brian Holler and Aaron Washington, preserved with original YouTube dates, runtimes and direct links as the chapter before the numbered Some…

Some Guys Talking Ep. 1: Dustin Hoxworth — Fat Nugs Magazine & Authentic Cannabis Media
Dustin Hoxworth discusses the creation of Fat Nugs Magazine and the work of building an independent cannabis publication. The publisher’s description highlights honest storytelling, community, the pressures facing…

Some Guys Talking Ep. 2: Jeff Levers — Cannabis Advocacy, Resilience & Breaking Stigmas
Jeff Levers joins the conversation about cannabis advocacy, stigma, and the development of Beard Bros Pharms. The publisher’s description connects his earlier career experiences with his move into…

Some Guys Talking Ep. 3: Dina Nagib — Grass Goddess Consulting
Dina Nagib joins Brian Holler and Aaron Washington to discuss dispensary software, data cleanup, change management, trusted relationships, and her path from biotech into cannabis consulting.

Some Guys Talking Ep. 4: Sarah Kubik — Cannabis Retail, Team Leadership & Growth
Sarah Kubik discusses cannabis retail, team leadership, and the challenges of growing a business in a regulated market. The publisher’s description covers her transition from traditional retail, opening…

Some Guys Talking Ep. 5: Seibo Shen — Cannabis, Ideas & Growth
Seibo Shen discusses his path from technology entrepreneurship into cannabis innovation. The publisher’s description brings together business growth, regulatory challenges, product development, mindfulness, and the role of mindset…

Some Guys Talking Ep. 7: Shaun Salvaje — Conflict, Cannabis & Radical Honesty
Shaun Salvaje discusses conflict resolution, advocacy, and communication in cannabis and psychedelics. The publisher’s description covers the Parley platform, mediation, proactive communication in business relationships, and the value…

Some Guys Talking Ep. 8: Allen Hoffmann — AI Grow Support & the Bloom Carousel
Allen Hoffmann of Rooted Intellect discusses the Bloom Carousel and AI-assisted gardening support. The publisher’s description covers the development of a rotating plant support system, a Discord-based assistant,…

Some Guys Talking Ep. 9: JM Balbuena — Cannabis, Culture & Authentic Brands
JM Balbuena discusses her journey from military service into cannabis entrepreneurship and creative work. The publisher’s description explores storytelling, her book The Successful Canna-preneur, representation, purposeful branding, and…

Some Guys Talking Ep. 10: Byron Staton — Building Trust & Elevating Cannabis
Byron Staton discusses his cannabis industry journey and the lessons he brings to supporting operators. The publisher’s description covers building facilities, leadership, mentorship, the relationship between culture and…

Some Guys Talking Ep. 11: Kenya Alexander — Real Moments to Real Data
Kenya Alexander of Stash Bag Data discusses gathering consumer insights through real interactions. The publisher’s description focuses on live activations, hospitality, qualitative feedback, listening, and connecting events, retail,…

Some Guys Talking Ep. 12: Rachel Johnson — Powering Medical Cannabis with CMed
Rachel Johnson discusses CMed’s work around medical cannabis patient access and advocacy. The publisher’s description also explores education, policy, partnerships, hemp’s applications beyond THC, and the connections between…

Some Guys Talking Ep. 13: Milica Mandic — Global Psychedelic Week & the Future of Advocacy
Milica Radovic Mandic discusses Global Psychedelic Week and the communities it brings together. The publisher’s description covers accessibility, ethical engagement, advocacy, Indigenous voices, storytelling, and collaboration.

Some Guys Talking Ep. 14: TetraSense — Transparency & Testing the Truth
Eric and Tommy of TetraSense discuss their approach to rapid cannabinoid potency testing. The publisher’s description covers electrochemical technology, transparency, testing speed, validation, and access to testing.

Some Guys Talking Ep. 15: Simon Knobel — Innovation & Packaging Power
Simon Knobel of Calyx Containers discusses the relationship between cannabis packaging, preservation, material science, and brand experience. The publisher’s description explores how product problems inform design, how innovation…

Some Guys Talking Ep. 16: Jessica Ferranti — Scaling Cannabis Without Dysfunction
Jessica Ferranti discusses her entrepreneurial journey and The Mycelia Group’s approach to supporting cannabis businesses. The publisher’s description explores fractional executive support, diagnosing organizational problems before expansion, and…

Some Guys Talking Ep. 17: Chelsea Mulligan — Cannabis Ops, Compliance & Culture
Chelsea Mulligan discusses cannabis operations, compliance, and organizational culture. The publisher’s description focuses on recognizing broken processes, supporting distressed businesses, improving accountability, and building teams that can grow…

Some Guys Talking Ep. 6: Brady Madden — SEO, Branding & Marketing
Brady Madden discusses search visibility, branding, and long-term digital strategy for cannabis businesses. The publisher’s description covers local search, content, targeting, consistent SEO work, and the difference between…

Some Guys Talking Ep. 23: Jerome Baker x Kaleidoscope — Cannabis, Culture & Breaking Barriers
Jason Harris of Jerome Baker Designs and David from Kaleidoscope Collective discuss their collaboration and the relationships behind it. The publisher’s description covers glass, cultivation, genetics, consumer education,…

Some Guys Talking Ep. 18: Nick Volkenant — Building Halara Cannabis & Vape Innovation
Nick Volkenant of Halara Cannabis discusses building a vape brand and a licensed manufacturing operation. The publisher’s description covers his engineering background, product development, early retail relationships, expansion…
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