BRIAN HOLLER / IDEAS IN PRACTICE

Some Guys Talking Ep. 3: Dina Nagib — Grass Goddess Consulting

Dina Nagib of Grass Goddess Consulting, guest on Some Guys Talking Episode 3

What keeps a dispensary running?

Dina Nagib helps dispensaries pick software around how the business actually works, not the sales demo. Aaron Washington and I sat down with the Grass Goddess Consulting founder to talk dispensary technology, her route into cannabis, and the relationships that support independent operators.

Originally premiered: December 24, 2024 · Length: 42:02. This page is part of the later website archive.

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What does Dina cover in this episode?

Dina explains how Grass Goddess Consulting helps dispensaries select and implement software, repair messy data, and use analytics to understand their businesses. We talk about thin retail margins, the disruption of changing point of sale systems, and why the right technology decision starts with how the business actually works.

She traces her path from biology and pharmaceutical compound management to software development, biotech product work, cannabis point of sale companies, and independent consulting. The conversation also covers change management, trusted professional relationships, building dashboards in manageable steps, and using writing and networking to communicate who you are. We finish with the role dance plays in keeping her grounded outside work.

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Summary and timestamps checked against the original episode’s English auto generated transcript. Captions can contain transcription errors; the video remains the primary source.

Keep following the ideas

This conversation sits at the intersection of Operator Thinking & Leadership, Relationships & Business Development, and Cannabis Business & Markets. Those hubs connect the episode to related writing rather than leaving it isolated as a video archive.

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About Some Guys Talking

Some Guys Talking is where cannabis industry veterans have candid, unfiltered conversations about the business, the culture, and where it’s all headed. Hosted by Brian Holler (CRO of Beard Bros Pharms and Beard Bros Media) and Aaron Washington, on the Beard Bros Media Network. Catch every episode in the full playlist, or listen on Spotify.

FAQs

  1. What does Grass Goddess Consulting do? Dina describes work with dispensaries on software selection, implementation, data cleanup, and analytics.
  2. Why does she emphasize change management? Software transitions disrupt both employees and customers. She discusses supporting people through that process, not just installing technology.
  3. What is her approach to building new tools? Start with small, measurable improvements, test them, and iterate rather than expanding the scope all at once.
  4. How did Dina’s background shape her consulting? She moved from biology and pharmaceutical compound management into software development and biotech product work, then cannabis point of sale companies, before going independent.
  5. What keeps her grounded outside work? Dance. She closes the conversation on the role dance plays in keeping her grounded outside work.

Want Brian on your stage or podcast? Check out his Media & Speaking page.


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